Monday, February 17, 2020

By Adam Samuel

Reviewing: “Next Is Now: 5 Steps for Embracing Change—Building a Business that Thrives into the Future” by Lior Arussy. Simon & Schuster. Hardcover. 256 pages. ISBN-10: 1501171453. $27.

Lior Arussy, a Yeshivat Har Etzion “Gush” alum and founder and CEO of the consulting firm Strativity, is eagerly looking forward to the release of his new book, “Next Is Now: 5 Steps for Embracing Change.” Published by Simon and Schuster and already available for purchase on Amazon ahead of its May 15 release, Arussy explains that the book talks about dealing with change in the workplace, along with offering up ways to adopt and adapt new ideas and innovations into a fluid and cohesive business model. Using his proposed five-step process, Arussy hopes that readers will find his ideas and solutions productive and useful.

A Fair Lawn resident and member of both Darchei Noam and Shomrei Torah, Arussy told The Jewish Link that “change comes in many different ways. It can come in the form of technology, new skill sets and business models. Because of it, companies are starting to develop anxiety about how [they] can stay relevant in a world that’s always intensely in motion. I want this book to be the answer for those individuals.” A prolific writer, “Next Is Now” is actually Arussy’s seventh book. His previous works all similarly focus on business strategy and advice.

Balancing his busy schedule with being a family man to his wife and children, Arussy explains that finding time to craft the book all the way through was an arduous but fulfilling process. “I could argue that the journey this book has been on started 16 years ago,” Arussy continued. “It includes a lot of lessons I’ve learned throughout the different experiences and projects I’ve contributed to over the years. Writing it took about two and a half years. I’m happy people will now be able to finally read it.”

On the topic of his five-step process, Arussy shared that his goal was to make a plan that would enable readers to make intimidating topics more manageable. “The book is really a bit of a reality check,” Arussy went on to say. “It’s time for us to take ownership of the change going on around us.”

Having already put the concepts and ideas discussed in the book into training in his own company, Arussy says that employees were inspired by the process. “What they saw as a threat became all of a sudden a promise, an amazing promise. Because they saw the context, they saw the value, and they were able to take advantage of the change going on in their lives.”

Arussy says that change is not something to be feared, but a necessity that must be embraced in order for organizations to survive in the modern era. If one refuses to learn to adapt, they risk being left behind. “The point is to find a way to not let change hold us back, but to use it as a way to accelerate our success,” Arussy said. “It’s a fight to stay relevant today and change is a tool necessary to keep up.” Exploring how the book can affect people as a whole, Arussy says that his five-step-process is for every individual, not just businesses, who refuses to be a victim of change. “The book allows readers to decipher change, take control of it, be responsible with it, and weave it into their lives in a way that will actually accelerate what they believe in and what they believe their mission in life is,” Arussy shared.

Regarding his organization, according to their website Strativity “brings world-class experience combined with a focus on measurable results.” They are “expert analysts, insightful strategists, and action-oriented consultants, all committed to creating new value through purposeful relationships and experiences that achieve your customer experience goals and desired outcomes.” On the topic of their own business methodologies, Strativity believes that “anything short of exceptional is unacceptable.”

If you are interested in learning more about Strativity, visit their website at https://strativity.com/.

By Adam Samuel

Adam Samuel is a journalist from Teaneck. When he isn’t busy reading the daily news, he divides his time between managing his blog, adamssoapbox.blog, and gradually learning how to play piano.