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Market Swells With Over 500 New Items for Passover

With Passover now weeks away, retailers are gearing up for their most intense time of the year. A record near 55,000 products will be available this year for Passover, with at least 500 new items on many grocery shelves. In the Kosher Today annual new products for Passover review, there were many new items for kids, particularly in sweets and breakfast foods. The following are some of the new products that were received by Kosher Today:

Shufra chocolate truffles: hazelnut, mint, cherry, raspberry; Haddar chocolate nut clusters: cashew, pecan, almond; Haddar chocolate-covered treats: orange peels, marzipan, mint cream and cherries; Sea Castle seaweed snacks (spice and sea salt flavors); Glicks mini cookie bites (gluten-free): chocolate and vanilla; Gefen, Geneve Swiss chocolate: eight milk chocolate, dark chocolate and white chocolate varieties; Crispy O’s cereal (gluten free); Absolutely Gluten Free raw coconut chews: chocolate and cocoa nibs, and cranberry chocolate; Shefa, Fruit Twiggs; Elite sugar-free hard candies: caramel, mint, lemon; Chocolate Tortit brownie cake (gluten free), chocolate bars; Shefa animal gummies; Telma Kariot cereal. All of the above are distributed by Kayco (Bayonne, New Jersey).

In addition to cereal, other breakfast items for Passover include Tuscanini Cheeses—aged mozzarella, smoked provolone, caciotta with herbs, aged caciotta with truffles; Haddar 100 percent pasteurized egg whites; B’gan Topping and Creamer; Chosen Bean Cold Brew Coffee. For salads or side dishes Gefen dried cranberries, spice grinders—peppercorn blend, whole peppercorn, minced garlic, sea salt; Haddar salad dressings: 13 regular and lite varieties, including coleslaw, balsamic, ranch. B’gan Passover french fries—shoestring and straight cut; Bat Yam cottonseed oil; Zayit extra-virgin olive oil.

Kayco’s Heaven & Earth brand including all-natural white asparagus spears, fully cooked and ready to eat, riced cauliflower, low-carb, gluten-free; Beetology vacuum-packed beets; Tuscanini preserves—strawberry, raspberry, white fig, forest fruits, apricot; Glick’s barbecue and hot sauces; Tonelli apple cider vinegar; Pereg Gourmet in zahtar; Landau Natural Food “Passover salad croutons,” original and with onions (gluten-free); Tishbi preserves (Quality Distributors) Fig/Cabernet, Apricot/Riesling and Cherry/Shiraz.

In the meat and fish category, KJ Poultry sliced gourmet smoked turkey breast, chicken franks, sliced turkey roll, sliced smoked-flavor turkey breast, sliced turkey pastrami, sliced chicken roll, sliced chicken salami, sliced chicken pastrami (with rub), sliced Mexican turkey breast; Abeles & Heymann (A&H) uncured ultra-thin grilled turkey breast, uncured ultra-thin smoked turkey breast, uncured ultra-thin honey-glazed turkey breast, uncured ultra-thin picante turkey breast, old-fashioned turkey breast and oven-roasted turkey breast. Tirat Tzvi natural turkey breast; Aufschnitt jerky (Quality First Distributors) beef jerky spice ingredients; Sea Castle sardines; Benz’s Gourmet salmon gefilte fish roll, sliced sable, chunk light tuna in 5-oz. cans, Bubby’s gefilte fish rolls (no sugar, no oil, no pepper, no potato starch), Herrings: pickled, pickled cream, matjes scallion, matjes jalapeno. Manischewitz introduces its first frozen gefilte fish that is pre-sliced and cooks in just 15 minutes. You can use what you want and save the rest for later. The new sliced version is gluten-free and kosher for Passover as well as year-round.

In the pasta, bakery and baking category; Gefen gluten-free gnocchi and fusilli, gluten-free lasagna, chow mein noodles (gluten free), coconut chips—original and chocolate; fruit pie filling: apple and cherry.

By Eda Kram, Kosherfest New Products Showcase Editor

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